Experienced
Deadline
We are looking for a results-driven Senior Digital Marketing Specialist – SEO, AEO & GEO to lead organic growth strategies across traditional search engines and emerging AI-powered search platforms.
The ideal candidate will have strong expertise in SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), content strategy, technical SEO, local SEO, and AI search visibility.
You will be responsible for improving website rankings, increasing qualified organic traffic, and helping brands become more visible across Google, ChatGPT, Gemini, Perplexity, Google AI Overviews, and other AI-driven discovery platforms.
Develop and execute comprehensive SEO strategies for websites and digital products.
Conduct keyword research, competitor analysis, search-intent analysis, and content-gap analysis.
Manage on-page, off-page, technical, and local SEO initiatives.
Optimize website architecture, internal linking, metadata, content, and landing pages.
Identify opportunities to improve organic rankings, traffic, conversions, and visibility.
Monitor algorithm updates and adjust SEO strategies accordingly.
Develop strategies to improve brand visibility in answer-based search experiences.
Optimize content for featured snippets, People Also Ask, FAQs, knowledge panels, and conversational queries.
Structure content to provide clear, authoritative, and easily extractable answers.
Develop FAQ, entity, schema, and topical-authority strategies.
Optimize content for natural-language and question-based searches.
Develop strategies to improve brand visibility across AI-powered search and generative engines.
Optimize websites and content for platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and other AI search experiences.
Improve brand/entity recognition and topical authority across the web.
Develop content structures that increase the likelihood of being referenced or surfaced by AI systems.
Research how AI search engines discover, interpret, and cite information.
Track AI search visibility and develop strategies based on emerging search behavior.
Develop SEO-driven content strategies aligned with business objectives and search intent.
Create content briefs for blogs, service pages, landing pages, location pages, and industry pages.
Work with content writers to ensure content meets SEO, AEO, and GEO requirements.
Build topical clusters and authority around strategic business topics.
Identify opportunities for thought leadership and high-value informational content.
Monitor organic traffic, keyword rankings, conversions, backlinks, and engagement metrics.
Track visibility across traditional search and AI-powered search platforms.
Use tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, and similar platforms.
Prepare monthly performance reports with actionable insights.
Identify opportunities, problems, and areas for continuous improvement.
Measure SEO performance against business and lead-generation goals.
Work closely with developers, content writers, designers, and marketing teams.
Provide SEO requirements and recommendations to development teams.
Participate in client calls, strategy meetings, and SEO audits.
Present strategies, reports, and recommendations to clients and internal stakeholders.
Mentor junior SEO and digital marketing team members.
4+ years of hands-on experience in SEO and digital marketing.
Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, AEO, and GEO.
Strong understanding of search intent, keyword research, semantic search, and topical authority.
Experience with Google Search Console and Google Analytics.
Hands-on experience with Ahrefs, Semrush, Screaming Frog, or similar SEO tools.
Strong understanding of technical SEO concepts including:
Site architecture
Core Web Vitals
Indexing and crawling
Canonicalization
XML sitemaps
Robots.txt
Structured data/schema
Internal linking
Experience developing content strategies and SEO content briefs.
Strong analytical and problem-solving skills.
Excellent written and verbal communication.
Hands-on experience with Generative Engine Optimization (GEO).
Experience optimizing websites for ChatGPT, Perplexity, Gemini, Google AI Overviews, and other AI search platforms.
Understanding of AI-generated search results and entity-based search.
Experience with Schema.org, Knowledge Graphs, and structured data.
Experience with programmatic SEO.
Experience with Local SEO and Google Business Profile optimization.
Experience with WordPress and other CMS platforms.
Basic understanding of HTML, CSS, JavaScript, and web development.
Experience working with international SEO and country/city-specific SEO.
Experience generating B2B leads through organic search.
The role will be measured across areas such as:
Organic traffic growth
Qualified organic leads
Keyword and topical visibility
Search engine rankings
AI search visibility
AEO/GEO performance
Technical SEO health
Content performance
Conversion rate from organic traffic
Growth in brand/entity visibility
We are looking for someone who understands that search is evolving beyond traditional Google rankings.
The right candidate should be able to think across:
SEO → AEO → GEO → AI Search → Brand Visibility → Organic Growth → Leads
You should be data-driven, curious about emerging AI search technologies, and capable of turning search trends into measurable business growth.
Opportunity to work on SEO, AEO, GEO, and AI-search visibility projects.
Exposure to international clients and multiple industries.
Opportunity to work closely with AI, technology, content, and development teams.
Ownership of organic growth strategies and campaigns.
Career growth opportunities in AI-driven digital marketing.
Opportunity to work at the intersection of SEO + AI + Digital Transformation.
Submit your application and we'll be in touch shortly.