Essential factors that influence the success of eCommerce websites
Many eCommerce websites have their users jump through hoops before they part with their money. A technical team builds an eCommerce website without understanding sound marketing fundamentals.
It results in an online buying experience requiring the user to complete too many procedures and forms before making a purchase. This turns off a lot of customers, which causes shopping carts to be abandoned and low sales.
You must assemble a digital team that is both technically adept and skilled in digital marketing to address the issue.
Ultimately, one should optimize a website for an eCommerce store for sales. Implement these eCommerce Website Success Factors to make sure yours is.
It’s disheartening to learn that if your website takes longer than three seconds to load, you may lose 40% of your visitors. As a result, you must ensure that your digital team is familiar with all the best practices for creating quick-loading websites. Furthermore, a slow website turns away potential customers and can harm your position in Google search results.
Responsive to mobile
Compared to desktops or laptops, 55% of individuals now prefer to shop on mobile devices. This makes your eCommerce website’s mobile responsiveness a “must-have” feature. Any device should be able to view your website with ease. Therefore, a responsive design should include resized text easily read on smaller screens and adjustable navigational positioning based on how the device is held. Moreover, fewer images speed up load times and enough space around links so thumbs can click them easily.
According to a recent survey, 60% of shoppers abandon their carts before completing the transaction. This is due, in part, to a challenging checkout and payment procedure. The answer to this problem is a one-page check-out. On the other hand, if you need clients to create an account before they can buy, take that action first.
Please don’t ask them to navigate to an account setup page after they’ve finished the purchasing procedure. Last but not least, ensure that every field on your forms is clearly labeled to assist consumers in avoiding annoying error warnings. If customers feel they are being guided in circles, they will quickly give up.
Distinct summons to action
It is impossible to exaggerate how crucial clear calls-to-action (CTAs) are to the success of an eCommerce website. To do this, a call-to-action (CTA) should be present at least once on each page. This is irrespective of whether it directs visitors to purchase or request additional information. Your CTAs should be direct and concise, motivate clients to take action and make it clear where the link they click will take them. There should be primary CTAs for purchases and secondary CTAs leading to additional details about the company, its goods, and services.
Safety in Shopping
Customers regularly verify the security of their private information, including credit card information. Therefore, ensuring that their transactions are secure is essential to the success of your eCommerce business. Assemble your website’s proper and current SSL certificate so clients can conduct secure transactions.
In the end, starting an eCommerce project can be challenging. For this reason, finding a trustworthy eCommerce website application development team is crucial if you want to expand your business online. After working with companies worldwide, we at Akoode have a track record of assisting our clients in entering the realm of eCommerce and increasing their online sales.